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Imagine this: you have built an impressive portfolio, but the right commissions are not coming in. Not because the work falls short, but because potential clients simply don't see it. This is the reality for many interior professionals who rely on word of mouth and still images, while the market is becoming more visual and more digital every year. In this article we reconstruct, step by step, how one interior design studio decided to invest in a professional project film, and

If you work as an interior professional in Amsterdam, you are playing a different game from colleagues elsewhere in the country. The Amsterdam market is more compact, more international and considerably more demanding when it comes to visual presentation. Clients who invest in high-end interior design here don't see a strong portfolio as something special, but as a minimum requirement. Generic marketing advice, however well meant, misses the nuances that make the difference i

Two professionals walk into the same showroom, watch the same video footage and still make a completely different decision. Not because the quality of the video differs, but because their buying logic is fundamentally different. The interior designer buys vision; the interior builder buys certainty of execution. That gap sounds simple, but in the practice of B2B video marketing it is systematically ignored. The result is predictable: videos that convince one leave the other c

Most interior designers wait until a project is finished before using it to win new work. By that time the sales cycle is already long and laborious, and you are competing with a portfolio anyone can build. There is a more effective approach. ​ An experienced interior designer does not have to wait for handover to convince prospective clients. Use visual communication strategically during the design process and you sell on promise instead of proof. That sounds ambitious, but

In a sector where projects are often larger than entire cities, communication is everything. Yet many construction firms still struggle with the question of how to make their work visible in a convincing way. Boskalis Nederland gives a masterclass in this. ​ As one of the largest dredging and maritime infrastructure companies in the world, Boskalis Nederland has developed a video strategy that rises far above the average corporate video. Spectacular footage of offshore projec

Picture this: a potential client scrolls through his phone and comes across a short video that shows exactly how a neglected living room is turned into a stylish space. Within thirty seconds his interest is caught and he clicks through to the website. This is the power of video marketing, and for small and medium-sized businesses in the Dutch architecture and interior sector it is an opportunity that is still barely used. ​ In a market where visual impact is everything, video

You have taken the step of working for yourself. An exciting adventure, but also a challenge many freelance architects and interior designers recognize: how do you make sure potential clients can find you? As a freelancer in the Netherlands you are not only responsible for delivering good work, but also for actively putting yourself on the map in a competitive market. ​ Visibility is not a luxury here, it is a necessity. Without a strong presence, online and offline, commissi

The Netherlands is known for its battle against water, but over the past decades the country has built an impressive skyline that shows the world the Dutch also dare to build upwards. From Rotterdam to Amsterdam, the tallest buildings in the Netherlands push the limits of architecture and engineering and transform the urban landscape in spectacular fashion. ​ But which buildings really stand out? In this list we take you along the ten tallest buildings in the Netherlands, fro

A weak presentation can ruin your strongest design. As an architect you know visual communication matters as much as technical precision, yet time and again even the most seasoned designers stumble over one element: the backgrounds of their presentation. ​ The right presentation backgrounds are not merely decorative. They determine how your work is perceived, how professional you come across and whether your audience stays focused on what really matters. A considered backgrou

Raw concrete walls, exposed pipework, and steel that catches the light: industrial interior design has evolved over the past decades from a niche aesthetic into one of the most influential design movements in the world. But where does this style stand in 2026? And what role does contemporary technology, particularly window films and decorative films, play in its ongoing evolution? In this analysis, we dive deep into the current state of industrial interior design. We examine

Imagine standing in front of a building that leaves you breathless. The way the light falls, the proportions feel exactly right, and every space feels precisely as it should. Behind such creations lies years of study, craftsmanship, and passion. But how do you begin that journey yourself? An architecture education is the first step toward a career where art and technology come together. Whether you dream of designing homes, restoring historic buildings, or shaping sustainable

You're considering video marketing for your firm, but you're wondering: how does a project like this actually work? What do I need to provide? How long does it take? And what do I end up with? In this article I'll walk you step by step through the process at Eigen Bodem — from the first conversation to the video live on your channels. Step 1 – Introduction and intake It all starts with a conversation. Not a sales pitch, but a substantive introductory chat where I get to know

The world of interior design is changing rapidly, and in 2026 visibility matters just as much as craftsmanship. You can create the most thoughtfully designed project of the year, but without the right strategy, that work gets lost in the crowd. That's a reality even the most talented designers struggle with. The bar is higher than ever. Clients are more demanding, competition is more international, and digital platforms increasingly determine who breaks through and who goes u

Imagine this: a potential client searches online for an architecture firm for their dream project. They find two firms with comparable portfolios, but one firm has impressive videos showing the design process, completed projects, and satisfied clients. The other firm has only static photos. The choice is made quickly. Video marketing is no longer a luxury for the big players in the architecture world. It has become an essential tool for every architecture firm that wants to b

The bar is higher than ever. In a field that keeps evolving under pressure from technological innovation, shifting client needs, and growing awareness around sustainability, it's increasingly challenging for every interior designer not just to stay relevant, but to genuinely excel. What sets the designers leading the pack in 2026 apart from those falling behind? The answer doesn't lie solely in creative talent or an impressive portfolio. Success in this field is determined by

Imagine this: a beautiful interior project representing months of careful design, craftsmanship, and attention to detail. How do you make sure that investment also makes an impact beyond the project site? The answer more and more leading interior professionals have discovered is interior video. The power of moving images goes beyond anything static photos can ever achieve. A well-produced project film doesn't just show what a space looks like, it lets the viewer feel what it'

The world is changing rapidly, and architecture is changing with it. What seemed like futuristic talk ten years ago is already on the drawing board of forward-thinking architecture firms worldwide today. Climate crisis, technological breakthroughs, and changing living needs are forcing the sector to reinvent itself, and that process is only accelerating. For architects, students, and passionate enthusiasts of the built environment, understanding these shifts is essential. Who

Your work speaks for itself. That's what many architects and interior professionals think, and understandably so, because the quality is there. But online, it works differently. On the internet, people only see what's visible. And what's not visible doesn't exist. In my work as a video marketing specialist for the architecture and interior design industry, I keep running into the same mistakes. Not big blunders, but creeping habits that together keep beautiful firms invisible

Why video is essential for architects and interior professionals in 2026 Reading time: approx. 4 minutes | Category: Video marketing | Author: Bart Molenaar Imagine this: you've worked on a project for years. The result is stunning — perfect proportions, materials reflecting light in a unique way, a space that feels exactly as you envisioned it. So how do you show that to the outside world? With a series of photos on your website. Photos are valuable. But they don't tell

Choosing the right videographer for your architecture or interior construction project Reading time: approx. 4 minutes | Category: Practical advice | Author: Bart Molenaar You've decided to use video for your firm. Great choice. Now comes the next question: who do you have do it? Not every videographer is suited to high-end architecture and interior work. In this article, you'll learn what to look for. 1. Look for a specialist, not a generalist Filming a wedding is very d