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Why video marketing?

Video marketing is one of the most powerful ways to increase visibility, promote your product or service and strengthen your brand name. It is a visual medium that can create an emotional connection with the viewer and convey a feeling that photo or text often cannot. When you compare it to a photo or text, a shared video on social media can increase up to 1200% (source) generate more views. 

This is why video marketing has been growing for years and many companies are increasingly seeing the potential of it. 

From a video marketing research (source) it has been shown that in 2022:

  • 96% of video marketers say video marketing has increased users' understanding of their product or service

  • 95% says video marketing has helped them increase brand awareness

  • 91% says video marketing has helped them drive traffic.

  • 90% says video marketing has helped them generate leads.

  • 87% says video marketing has helped them increase sales.

  • 87%says video marketing has increased dwell time on their website.

  • 53% says video marketing has helped them reduce support calls.

  • 92% says video gives them a good return on their investment

Video marketing is the present and future of modern marketing. It owes its success to the different ways it can be used and personalized by companies. Start planning and implementing your video marketing strategy to gain that competitive advantage you've always wanted to achieve.


Would you like to know more about using video marketing?


What can you achieve as a company with video marketing?

There are a number of things a business can achieve with video:

  1. Increasing brand awareness: By sharing videos on social media or on its own website, a company can increase its brand awareness and attract attention from potential customers.

  2. Establishing trust: Sharing videos where the company presents itself and shows what it does can boost the trust of potential customers.

  3. Conveying information: Videos are an effective way to communicate information about the company or specific products or services.

  4. Increasing engagement: Through videos, companies can interact with their audience and answer questions, which can lead to a greater sense of connection with the company.

  5. Lead Generation: Using videos as part of a marketing campaign can help a business generate leads and acquire new customers.

Curious about what Eigen Bodem can do for you?

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