What Does Video Marketing Cost for an Architecture Firm?

What does video marketing cost for an architecture firm?

Reading time: approx. 4 minutes | Category: Practical advice | Author: Bart Molenaar

The question ‘what does a corporate video cost?’ makes sense, but it's a bit like asking what a car costs: the answer depends entirely on what you want. In this article I give you an honest, transparent picture of the investment, so you can make an informed choice.

What determines the price of a corporate video?

• Duration and scope of the shoot (half day, full day, multiple visits)

• The use of drone footage (requires extra equipment and planning)

• Number of videos to edit (one long film, or also short versions for social media)

• Involvement of strategy and distribution advice

• Travel time and travel costs

How does the investment compare to the value of a project?

Architects and interior contractors work on projects worth tens of thousands to several million euros. If one new client who contacts you through your video results in a project, the investment in video marketing pays for itself many times over. That's the calculation you should make: not 'what does this cost' but 'what does this deliver.'

One-off vs. ongoing — which do you choose?

A one-off video for a specific project is a great start. But as described earlier: consistency is key to online visibility. Platforms reward regularity.

That's why Eigen Bodem also offers an annual contract, where for a fixed monthly investment you get multiple productions per year, strategic advice, and content ready for all your channels. This model gives you certainty: you know exactly what you get and what it costs.

What's a realistic budget?

I prefer to discuss specific prices in a personal conversation, since every project is unique. What I can say: a professional, high-end corporate video for the architecture industry requires an investment that matches the image you want to project. Cutting corners on your visual identity backfires.

To give you some idea of the rough cost: a starting price for a video that simply delivers a finished project (without interviews, etc.) begins at around €1,650 excl. VAT. But as noted above, this depends on quite a few factors.

Want a more concrete idea of what it costs to work with Eigen Bodem? Get in touch for a no-obligation conversation. I'd be happy to look together at what's feasible for your situation.

Request a no-obligation conversation via eigenbodem.com/contact.