<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Eigen Bodem]]></title><description><![CDATA[Eigen Bodem]]></description><link>https://www.eigenbodem.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 18 Aug 2026 23:24:20 GMT</lastBuildDate><atom:link href="https://www.eigenbodem.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Architecture in 2026: The 7 Trends Redefining the Sector]]></title><description><![CDATA[The world is changing rapidly, and architecture is changing with it. What seemed like futuristic talk ten years ago is already on the drawing board of forward-thinking architecture firms worldwide today. Climate crisis, technological breakthroughs, and changing living needs are forcing the sector to reinvent itself, and that process is only accelerating. For architects, students, and passionate enthusiasts of the built environment, understanding these shifts is essential. Whoever knows...]]></description><link>https://www.eigenbodem.com/en/post/architecture-in-2026-the-7-trends-redefining-the-sector</link><guid isPermaLink="false">6a843cf0bd3fa9d200eaba26</guid><pubDate>Tue, 18 Aug 2026 16:11:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_6a20f40417d343288a2713d5721bbd2b~mv2.webp/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[5 Mistakes in Online Visibility for Architects (and the Fix)]]></title><description><![CDATA[Your work speaks for itself. That's what many architects and interior professionals think, and understandably so, because the quality is there. But online, it works differently. On the internet, people only see what's visible. And what's not visible doesn't exist. In my work as a video marketing specialist for the architecture and interior design industry, I keep running into the same mistakes. Not big blunders, but creeping habits that together keep beautiful firms invisible. Here are the...]]></description><link>https://www.eigenbodem.com/en/post/5-mistakes-in-online-visibility-for-architects-and-the-fix</link><guid isPermaLink="false">6a843f4f636970bdcf25ec46</guid><pubDate>Tue, 18 Aug 2026 11:55:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_5fa47f4dd1af4c76ace5d61dcf387286~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Why Video Is Essential for Architects in 2026]]></title><description><![CDATA[Why video is essential for architects and interior professionals in 2026 Reading time: approx. 4 minutes  |  Category: Video marketing  |  Author: Bart Molenaar Imagine this: you've worked on a project for years. The result is stunning — perfect proportions, materials reflecting light in a unique way, a space that feels exactly as you envisioned it. So how do you show that to the outside world? With a series of photos on your website. Photos are valuable. But they don't tell the whole story....]]></description><link>https://www.eigenbodem.com/en/post/why-video-is-essential-for-architects-in-2026</link><guid isPermaLink="false">6a843f61b0387686ad0ae378</guid><pubDate>Tue, 18 Aug 2026 11:53:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_5d41f96317b5466d86ddfae4c7136410~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Choosing the Right Videographer for Your Architecture Project]]></title><description><![CDATA[Choosing the right videographer for your architecture or interior construction project Reading time: approx. 4 minutes  |  Category: Practical advice  |  Author: Bart Molenaar You've decided to use video for your firm. Great choice. Now comes the next question: who do you have do it? Not every videographer is suited to high-end architecture and interior work. In this article, you'll learn what to look for. 1. Look for a specialist, not a generalist Filming a wedding is very different from...]]></description><link>https://www.eigenbodem.com/en/post/choosing-the-right-videographer-for-your-architecture-project</link><guid isPermaLink="false">6a843f716aea599a07225de4</guid><pubDate>Tue, 18 Aug 2026 11:52:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_e32d591afc714e47b11455c284af4cde~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[What Does Video Marketing Cost for an Architecture Firm?]]></title><description><![CDATA[What does video marketing cost for an architecture firm? Reading time: approx. 4 minutes  |  Category: Practical advice  |  Author: Bart Molenaar The question ‘what does a corporate video cost?’ makes sense, but it's a bit like asking what a car costs: the answer depends entirely on what you want. In this article I give you an honest, transparent picture of the investment, so you can make an informed choice. What determines the price of a corporate video? •       Duration and scope of the...]]></description><link>https://www.eigenbodem.com/en/post/what-does-video-marketing-cost-for-an-architecture-firm</link><guid isPermaLink="false">6a843f8a0d8456ebda6ae2b5</guid><pubDate>Tue, 18 Aug 2026 11:52:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_2e438882ea0b4037b2b0d2b919edf5c5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[How to Build a Strong Video Marketing Strategy]]></title><description><![CDATA[In a world where the digital horizon keeps shifting, a strong video marketing strategy is the key to capturing your audience's attention and driving engagement. Think of video as the heartbeat of your digital presence — but how do you make sure that heartbeat is strong and resonates with your viewers? Welcome to the journey of developing not just any video marketing strategy, but one that pops, engages, and delivers results. Let's dive deeper into the steps you need to take to build a...]]></description><link>https://www.eigenbodem.com/en/post/how-to-build-a-strong-video-marketing-strategy</link><guid isPermaLink="false">6a843f9dff0795acf4f797cf</guid><pubDate>Tue, 18 Aug 2026 11:51:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_91c269997c944eaeb50dfbce2e844b6c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Video and SEO: Tips to Improve Your Findability]]></title><description><![CDATA[In the dynamic world of digital marketing, video is not just visually appealing — it's also a powerful tool for improving search engine optimization (SEO). Here are some handy tips to make your video content more findable and boost your online visibility. Use Meaningful Titles and Descriptions: Choose punchy titles that accurately reflect your video's content. Also add a detailed description with relevant keywords to help search engines understand what your video is about. Optimize Your Video...]]></description><link>https://www.eigenbodem.com/en/post/video-and-seo-tips-to-improve-your-findability</link><guid isPermaLink="false">6a843fc1b5c5faff851db7e2</guid><pubDate>Tue, 18 Aug 2026 11:50:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_0a26db9d845f4625aee420f3ba853367~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[What Types of Videos Can You Make? An Overview]]></title><description><![CDATA[In the fascinating world of video marketing, the range of video content is endless. As a real estate professional, architect, project developer, or interior designer, there are countless ways to convey your message creatively and effectively. Let's dive into the different types of videos you can create to strengthen your brand and engage your audience. Project Presentations: Make your projects shine with detailed videos. Give virtual tours of properties, showcase architectural highlights, and...]]></description><link>https://www.eigenbodem.com/en/post/what-types-of-videos-can-you-make-an-overview</link><guid isPermaLink="false">6a843fd4c66055f803d75d68</guid><pubDate>Tue, 18 Aug 2026 11:50:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_3d0fe2b553854e598c4501db1fc15d80~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Which Social Media Platform Should You Choose, and Why?]]></title><description><![CDATA[Choosing the right platform to share your video content is a crucial step in your digital marketing strategy. As a real estate professional, architect, project developer, or interior designer, you want to spread your message with purpose. Here's an overview of popular platforms and reasons why you might choose a specific one. Instagram: Instagram is known for its visual appeal and is ideal for short, visually stunning video content. Use Instagram for quick updates, project visuals, and...]]></description><link>https://www.eigenbodem.com/en/post/which-social-media-platform-should-you-choose-and-why</link><guid isPermaLink="false">6a843fe83f1659766d06a3d4</guid><pubDate>Tue, 18 Aug 2026 11:49:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_66a869956a7742e483a2729257b844f3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[How to Create Easy and Free Video Content]]></title><description><![CDATA[In the world of digital marketing and online visibility, video content is a powerful asset. But how can you create engaging videos easily and cost-effectively? Whether you're a real estate professional, architect, project developer, or interior designer, here are practical tips for producing video content effortlessly and for free, letting your brand shine. Smart Use of Your Smartphone: Your smartphone is a powerful tool for making videos. Use the built-in camera to capture simple yet...]]></description><link>https://www.eigenbodem.com/en/post/how-to-create-easy-and-free-video-content</link><guid isPermaLink="false">6a843ffab0387686ad0ae3d0</guid><pubDate>Tue, 18 Aug 2026 11:49:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_42d7ea88f44c4ffa9ced4eef91c2834c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[How to Deliver a Clear and Concise Message]]></title><description><![CDATA[A clear and concise message is the key to effective communication, especially in an age of constant information overload. Whether you're an entrepreneur, marketer, or professional in real estate, architecture, project development, or interior design, the ability to convey your message clearly and concisely is essential. Here are some strategies to master communication and leave a lasting impression. Define Your Goal: Before you start communicating, identify the purpose of your message. What...]]></description><link>https://www.eigenbodem.com/en/post/how-to-deliver-a-clear-and-concise-message</link><guid isPermaLink="false">6a84400bcf05fe284b00d2f2</guid><pubDate>Tue, 18 Aug 2026 11:48:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_e93db97640f048c6aa60cbd161d0b9d5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Making the Social Media Algorithm Work in Your Favor]]></title><description><![CDATA[What should you pay attention to in order to make the social media algorithm work for you? Here are some tips to make the social media algorithm work for you: Consistency: Post new content regularly on your social media channels. This shows the algorithm that your account is active and that your content is relevant to your followers. Relevance: Make sure your content is relevant to your target audience and matches their interests. This will lead to more engagement and interaction, which the...]]></description><link>https://www.eigenbodem.com/en/post/making-the-social-media-algorithm-work-in-your-favor</link><guid isPermaLink="false">6a844040a9b03862f598c483</guid><pubDate>Tue, 18 Aug 2026 11:48:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d2e0ac6dc4864a7e82d0030f240816c8.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[What to Watch Out for When Making a Video]]></title><description><![CDATA[In the engaging world of video marketing, creating impactful videos is crucial to the success of your message. Whether you're active in real estate, architecture, project development, or interior design, thoughtfully creating video content is an art in itself. Here are essential considerations to keep in mind to make sure your videos not only grab attention but also leave a lasting impression. Clear Goal and Target Audience: Define the goal of your video and who you're making it for right...]]></description><link>https://www.eigenbodem.com/en/post/what-to-watch-out-for-when-making-a-video</link><guid isPermaLink="false">6a84402121d01f8d608199d0</guid><pubDate>Tue, 18 Aug 2026 11:26:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_74e00cfb30ba4a208a992b2fb2e75141~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[What Can You Use Video Marketing For?]]></title><description><![CDATA["The Power of Video Marketing: Applications for Real Estate, Architecture, and Interior Design" In today's dynamic world, video marketing has become a true game-changer, offering a versatile and engaging way to connect with your audience. Whether you're active in real estate, architecture, project development, or interior design, incorporating video into your marketing strategy can deliver impressive results. Let's explore the many ways you can use video marketing to strengthen your brand and...]]></description><link>https://www.eigenbodem.com/en/post/what-can-you-use-video-marketing-for</link><guid isPermaLink="false">6a844031ff0795acf4f7981d</guid><pubDate>Tue, 18 Aug 2026 11:25:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_a326213851544770b3369e2485ec9b93~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[When Is a Video Successful?]]></title><description><![CDATA[In the world of digital content marketing, it's not just about creating videos — it's also about measuring their impact and success. What makes a video successful? Here are some crucial factors that determine when a video achieves the desired results. Goal Orientation: A successful video starts with a clear goal. Whether it's increasing brand awareness, generating leads, or sharing educational content, a clear goal provides direction and measurable criteria for success. Engagement and View...]]></description><link>https://www.eigenbodem.com/en/post/when-is-a-video-successful</link><guid isPermaLink="false">6a843fb03f1659766d06a3b6</guid><pubDate>Tue, 18 Aug 2026 11:24:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_9a7dc4cce92945e381bc3c8dc943000c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Why Video Is an Effective Way to Grow Your Visibility]]></title><description><![CDATA[In the fast-evolving digital world, using video content is essential for a successful online presence and growth. As a real estate professional, architect, developer, or interior designer, there are compelling reasons why video is a powerful tool for increasing your online visibility. Here are five essential reasons why you can't afford to skip video when pursuing growth in the digital space. Visual Impact and Storytelling: Video offers a visual impact that text and images often can't match....]]></description><link>https://www.eigenbodem.com/en/post/why-video-is-an-effective-way-to-grow-your-visibility</link><guid isPermaLink="false">6a844050a9b03862f598c497</guid><pubDate>Tue, 18 Aug 2026 11:23:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b920f5b1dd02482490069e53d60f90fe~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Architectuur in 2026: De 7 trends die de sector opnieuw definiëren]]></title><description><![CDATA[De wereld verandert razendsnel, en de architectuur verandert mee. Wat tien jaar geleden nog toekomstmuziek leek, staat vandaag al op de tekentafel van vooruitstrevende architectenbureaus wereldwijd. Klimaatcrisis, technologische doorbraken en veranderende woonbehoeften dwingen de sector om zichzelf opnieuw uit te vinden, en dat proces versnelt alleen maar. Voor architecten, studenten en gepassioneerde liefhebbers van gebouwde omgevingen is het essentieel om deze verschuivingen te begrijpen....]]></description><link>https://www.eigenbodem.com/post/architectuur</link><guid isPermaLink="false">6a843b20becb69ff147ff71f</guid><pubDate>Tue, 18 Aug 2026 10:59:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_6a20f40417d343288a2713d5721bbd2b~mv2.webp/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Van opname tot publicatie]]></title><description><![CDATA[Je overweegt videomarketing voor jouw bureau, maar je vraagt je af: hoe gaat zo'n traject eigenlijk in zijn werk? Wat moet ik aanleveren? Hoe lang duurt het? En wat krijg ik uiteindelijk in handen? In dit artikel neem ik je stap voor stap mee door het proces bij Eigen Bodem — van het eerste gesprek tot de video die live staat op jouw kanalen. Stap 1 – Kennismaking en intake Alles begint met een gesprek. Niet een verkoopgesprek, maar een inhoudelijk kennismakingsgesprek waarin ik jou leer...]]></description><link>https://www.eigenbodem.com/post/van-opname-tot-publicatie</link><guid isPermaLink="false">6a8437b03a73f167659dc2d5</guid><pubDate>Tue, 18 Aug 2026 10:47:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_b711a6984d2d47d49a6bd48d47296bf7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[5 fouten die architecten maken met hun online zichtbaarheid.]]></title><description><![CDATA[Je werk spreekt voor zich. Dat is wat veel architecten en interieurprofessionals denken, en begrijpelijk, want de kwaliteit is er. Maar online werkt het anders. Op het internet zien mensen alleen wat zichtbaar is. En wat niet zichtbaar is, bestaat niet. In mijn werk als videomarketingspecialist voor de architectuur- en interieurbranche kom ik steeds dezelfde fouten tegen. Geen grote blunders, maar sluipende gewoontes die er samen voor zorgen dat prachtige bureaus onvindbaar blijven. Hier zijn...]]></description><link>https://www.eigenbodem.com/post/5-fouten-die-architecten-maken-met-hun-online-zichtbaarheid</link><guid isPermaLink="false">6a8437af3a73f167659dc2d0</guid><pubDate>Tue, 02 Jun 2026 10:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_5fa47f4dd1af4c76ace5d61dcf387286~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item><item><title><![CDATA[Waarom video onmisbaar is voor architecten en interieurprofessionals in 2026]]></title><description><![CDATA[Waarom video onmisbaar is voor architecten en interieurprofessionals in 2026 Leestijd: ca. 4 minuten  |  Categorie: Videomarketing  |  Auteur: Bart Molenaar Stel je voor: je hebt jarenlang aan een project gewerkt. Het resultaat is verbluffend, perfecte proporties, materialen die licht op een unieke manier weerkaatsen, een ruimte die precies aanvoelt zoals je voor ogen had. En hoe laat je dat zien aan de buitenwereld? Met een reeks foto's op je website. Foto's zijn waardevol. Maar ze vertellen...]]></description><link>https://www.eigenbodem.com/post/waarom-video-onmisbaar-is-voor-architecten-en-interieurprofessionals-in-2026</link><guid isPermaLink="false">6a8437b2becb69ff147ff0aa</guid><pubDate>Tue, 05 May 2026 06:45:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e1359_5d41f96317b5466d86ddfae4c7136410~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bart Molenaar</dc:creator></item></channel></rss>